Sleep Made Simple, 2019
HD video with sound
6 min 40 sec
Commissioned by Daata Editions for The Bass Art Museum, Miami
Bob Bicknell-Knight’s Sleep Made Simple (2019) is a series of seven individual videos, functioning as a succession of adverts for a fictitious unnamed company that promotes wellness and meditation, forewarning of the future of capitalism, digital healthcare and surveillance.
The videos utilize iconography from Instagram and live news feeds, referencing how companies and corporations produce targeted ads for social media users based on complex data analytics crafted from likes, shares and machine-learning algorithms whilst the simple animation style alludes to stripped down advertising techniques and corporate training videos.
The work is available to view and exhibit both in portrait and horizontal formats.
The work is available to purchase from Daata here – https://daata.art/art/sleep-made-simple
Sleep Made Simple has been included in the following exhibitions:
– Rabbit Hole, curated by Gemma Fantacci. At Metronom Gallery Digital Video Wall, Metronom, Modena, Italy, 10th January – 7th February 2023.
– Wellness, Ltd w/ Erin Mitchell, curated by George Metesky. At Galerie Manque, New York, USA, 8th – 24th November 2019.
– Overtime at The Bass, curated by David Gryn and Leilani Lynch. At The Bass Museum of Art, Miami, Florida, USA, 31st July 2019.
BOB BICKNELL-KNIGHT 